How Reves Smoothie Café Increased Repeat Orders With a Craver App
Reves Smoothie Café is a wellness-focused smoothie and acai bowl cafe in Westfield, NJ, founded by Cynthia and Sebastian. They wanted their own app to make ordering easier, grow repeat visits, and build a direct relationship with their guests.
“Since launching our branded app with Craver, guests love the convenience of ordering ahead, and our loyalty program, which has strengthened customer retention.”
— Cynthia, Co-owner, Reves Smoothie Café
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How their online experience improved.
✗ No direct online ordering
Reves had no branded app or direct ordering channel. Guests who wanted to order online had to go through third-party platforms instead.
✓ Premium online ordering
Reves now has a custom-branded app their guests actually use. Orders come in directly, with no third-party platform in the middle.
✗ No relationship with guests
When guests ordered through third-party platforms, Reves had no way to reach them, market to them, or build any kind of connection with them directly.
✓ Direct line to guests
With their own app, Reves owns the guest relationship. They know who’s ordering, how often, and can build a community around their brand directly.
✗ Disconnected loyalty and ordering
Reves had no way to tie loyalty rewards into the ordering experience, making it harder to drive repeat visits.
✓ Built-in loyalty
Reves’ loyalty program now lives inside the app, giving guests a reason to keep coming back with every order they place.
What they love about Craver.
Custom-branded design
“Our app design feels premium and aligned perfectly with our brand aesthetic.”
— Cynthia, Co-owner
Square Loyalty integration
“The Square loyalty integration makes our overall guest experience feel more connected and effortless.”
— Cynthia, Co-owner
Customer support
“The customer support team has always been hands-on, responsive, and supportive.”
— Cynthia, Co-owner
“Our Craver app helped us build a more direct connection with our community while creating a more polished and elevated overall brand experience.”
— Cynthia, Co-owner, Reves Smoothie Café
